Some think promotions, others think its about themselves, still others see marketing as unnecessary and costly. Names and logos are important because visual associations can be incredibly powerful. So are promotions, people and the list goes on. The real power though, is in the mind of the consumer. It's what people think about a brand. It's what they see in their mind. So every association on behalf of you or your brand is a mental stroke, painting a picture in the mind of the consumer. Some strokes are large and others small, but all make up the scene.
Now that you're in the picture, make sure every stroke contributes to the scene you want to paint!
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